#change
hollywood

A ROADMAP and resources FOR making REAL CHANGE

Answering the call to fight systemic racism

The history of racism in Hollywood is long and unforgivable: excluding Black talent, silencing Black voices, derailing Black careers, and using both the economic and cultural power of the industry to prop up police departments and the status quo of the criminal justice system.

We can break the pattern, and change that trajectory. The understanding of Hollywood’s impact on society has never been more widespread, and the demand for addressing systemic racism in Hollywood has never been greater. We must answer the call to action.

Everyone in Hollywood has a role to play. Some of us will demand change. Some of us will implement change. Some of us will hold people accountable for the commitments they make, or track the results of the changes being made.

#ChangeHollywood is a Color Of Change initiative, in collaboration with Michael B. Jordan. Our goal is to provide a roadmap for action: concrete steps that individuals and organizations in Hollywood can take to move the industry toward racial justice.

Collaborations like ours — between an actor/producer on the inside, and a racial justice advocate on the outside — can demonstrate the change that’s possible and also provide resources that support a wide range of individuals and organizations to take action.

Together, we aim to rally people across the industry, educate decision makers, and secure institutional commitments to changes that matter.

The #ChangeHollywood Roadmap is just one part of the journey toward racial justice in Hollywood. Color Of Change will continue supporting those who want to make change, challenging those who don’t, and preventing the rollback of the progress we make. Michael B. Jordan and his production company, Outlier Society, will continue bringing an eclectic and inclusive lineup of diverse stories and voices to market, and will continue building the cultural and economic power of Black stories, talent and communities.

We hope you will join us to #ChangeHollywood. Take action by using the Resources below, and committing to the steps in the Roadmap. The more our collective commitments increase, the more the movement grows.

– Michael B. Jordan and Rashad Robinson

Resources

Change is hard. No one can do it alone. The #ChangeHollywood initiative will provide resources to help people and organizations who are committed to implementing the steps in the Roadmap. No matter where you sit in the industry or within an organization, these resources will enable you to carry out the recommendations of the Roadmap in the course of your everyday work.

The list of resources below are currently in development for release. We will update this page with the appropriate links as soon as they are available. Additional resources (e.g., a guide for approaching executives at your company to advocate for changes in policy and practice) will be developed over the course of the year.

COming soon

The Consultant Directory

If you are a producer, showrunner or writer who is looking for technical advisors for productions, or consultants to help with character and story development...

You can use our comprehensive Consultant Directory. The Consultant Directory will help you find experts in law enforcement tactics and procedures, experts on specific criminal justice issues, science and technology experts, cultural consultants, story advisers and other people who are not aligned with law enforcement but can provide the information, context and advising you need.

If you work at an agency or are individual talent...

You can add the Inclusion Rider Template to the contracts you develop. An Inclusion Rider is a clause in an actor’s contract that requires a production they are working on to meet diversity benchmarks in their cast and crew.

If you are an executive at an organization that supports or works with productions...

You can adopt the Inclusion Rider Template in your contracts with those productions, or even adopt it as a standard for setting hiring goals within your own organization.

The Inclusion Rider Template

The Directory for Hiring Independent Security

If you are an executive or member of production staff who either negotiates long-term contracts for security on-set, or manages the procurement of security for specific events...

There are alternatives to using police officers. You can use the Security Directory to find experienced, professional and dependable organizations and firms that provide the security you need.

If you are an individual producer or production coordinator who has to deal with city or county police departments for permits and other production logistics...

You cannot change that system all on your own. Instead, you can encourage the executives at your company to join the Government Relations Task Force. The Task Force will help organize and represent production companies in their negotiations with city and county governments, aiming to shift responsibilities from police departments to other agencies.

If you are an executive at a production company...

You can join the Government Relations Task Force and make sure that your needs are understood as negotiations take place over the next many months.

Government Relations Task Force

Racial Justice Content Audits

If you are a production executive or showrunner looking to examine how race and other key issues are represented in the content of your production, or an entire collection of content across a network or studio...

A Racial Justice Content Audit is an essential tool. The Audit can help surface patterns and storytelling practices when it comes to the representation of race (e.g., stereotypes), the representation of society (e.g., the criminal justice system) and other factors that can perpetuate harmful myths or impact viewers in other negative ways.

If you are a production executive, on the management team at an organization, or a showrunner looking to examine the way that racial bias may factor into how your organization works...

A Racial Justice Workplace & Organizational Audit is an essential tool. The Audit can examine staff dynamics, hiring and management policies, pay equity, decisions about content and any other aspect of your organization’s operations. It can help your surface—and correct—both formal and informal policies or norms in your organization that are discriminatory or present other barriers to the success of people of color.

Racial Justice Workplace & Organizational Audits

The Directory of Anti-Racist Trainers, Coaches, & Evaluators

If you are an executive, the director of a department or on the management team at an organization, or a showrunner...

Anti-racist trainers, evaluators and coaches can help you increase awareness of problems and pitfalls, improve your organizational culture and workplace dynamics, and tackle the hard conversations. They can also help educate and provide support to leadership, provide support to staff members on either end of difficult tensions and dynamics, and help implement recommendations from an in-depth Racial Justice Workplace & Organizational Audit.

The Roadmap

Everyone has a role to play in the #ChangeHollywood Roadmap. Even if you do not have the power to adopt or implement these recommendations in full—or at all—there are still steps you can take toward getting your organization to do so. Do what you can. Keep moving forward. 

If you are an individual producer at a studio or network, or a staff member at an agency or other industry organization...

You probably cannot change company policy all on your own. But you can use the Roadmap Resources above to make different decisions—for instance, hiring different consultants or different security staffing. You can also use the recommendations below to organize other staff and start conversations in your organization that encourage management to engage with the Roadmap, and ultimately adopt its recommendations.

If you are individual talent or an influencer...

You can negotiate certain Roadmap recommendations into your contract (where possible), and you can use your voice and influence to promote the Roadmap recommendations and resources.

If you are an executive, showrunner or a decision maker in an organization...

You can adopt these recommendations and invest in them. You can also participate in conversations and task forces that are emerging across the industry to help change practices at the enterprise level.

recommendation 1

DIVEST FROM
THE POLICE

Hollywood must not use its economic power to prop up local police departments and other authorities who threaten and exploit Black lives, or promote anti-Black practices.

Instead, where you have or can build the power to do so, advocate for alternatives and for reinvestment in Black communities.
1a

Hire independent security firms, instead of using police departments, for security at events and on sets. Stop all contributions to police unions.

1b

Do not rely on police or any other authorities who promote content that normalizes injustice to shape or vet content about the criminal justice system

1c

Insist that local governments manage permitting, traffic coordination and other production-related activities through civilian agencies, not police departments.

1d

Where you can use your voice, keep up the pressure on local governments to reduce spending on police and prisons, to adopt transformative changes in the criminal justice system, and to shift investments to Black communities.

recommendation 2

INVEST IN ANTI-RACIST CONTENT & AUTHENTIC BLACK STORIES

Hollywood must use its cultural power to elevate nuanced portrayals of Black lives, and represent the reality of the criminal justice system.
2a

Advocate for hiring cultural consultants, issue experts and others who can help ensure authentic portrayals of Black people and issues affecting Black people, and who can help avoid harmful and misleading representations related to crime, law and race.

2b

Review and integrate recommendations related to portrayals of the criminal justice system from the Normalizing Injustice report released by Color Of Change.

2c

Advocate for creating a dedicated budget in your organization for producing and marketing content representing a wide range of authentic Black stories.

2d

Ensure there are multiple senior level Black executives with decision-making authority and marketing supervision in your organization.

recommendation 3

INVEST IN BLACK
TALENT & CAREERS

Hollywood must use its economic power to create pathways for all Black talent to rise in the industry, to ensure a fair and inclusive work environment, and to support Black businesses and talent that are typically excluded from the industry.
3a

Adopt the Inclusion Rider for all productions, and wherever you have influence, promote the adoption of the inclusion rider.

3b

Fund anti-racist trainings for your organization, and fund independent Racial Justice Workplace & Organizational Audits of your organization. Commit to adopting specific recommendations from trainings and audits (such as pay equity and other anti-racist workplace policies and practices), and promote them across the industry in general.

3c

Disclose information about staff diversity in your organization, as well as reporting on equity and anti-racist workplace measures in your organization. Advocate for disclosure across all the organizations with which you are associated or have influence.

3d

Establish proactive recruitment, support, retention and training measures for Black people at all levels of your organization, including LGBTQIA+ Black people. Advocate for establishing those measures wherever you have influence.

3e

Increase the number of Black people in leadership in your organization: board members, executives and senior leaders. True diversity must include increasing the number of people with greenlighting, budgeting and hiring authority, as well as authority throughout the production or management process. Advocate for hiring and promoting Black people wherever you have influence — that includes hiring Black talent for projects beyond those specifically focused on Black stories or issues.

3f

Increase the number of Black vendors and contractors that your organization uses for industry-related services and projects, especially for industry sectors that have traditionally excluded Black people.

recommendation 4

INVEST IN BLACK communities

Hollywood should use its economic power to support Black communities in all the cities in which it operates, and to support local Black businesses.
4a

Contract with Black-owned and Black-led businesses, and encourage your organization and others to maintain a roster of local Black businesses.

4b

Partner with brands that are in alignment with anti-racist social justice values, and invested in supporting Black communities.

4c

Commit to supporting programs and community initiatives that elevate, support and empower Black communities.

1a
1b

Do not rely on police or any other authorities who promote content that normalizes injustice to shape or vet content about the criminal justice system

1c

Insist that local governments manage permitting, traffic coordination and other production-related activities through civilian agencies, not police departments.

1d

Where you can use your voice, keep up the pressure on local governments to reduce spending on police and prisons, to adopt transformative changes in the criminal justice system, and to shift investments to Black communities.

2a

Advocate for hiring cultural consultants, issue experts and others who can help ensure authentic portrayals of Black people and issues affecting Black people, and who can help avoid harmful and misleading representations related to crime, law and race.

2b

Review and integrate recommendations related to portrayals of the criminal justice system from the Normalizing Injustice report released by Color Of Change.

2c

Advocate for creating a dedicated budget in your organization for producing and marketing content representing a wide range of authentic Black stories.

2d

Ensure there are multiple senior level Black executives with decision-making authority and marketing supervision in your organization.

3a

Adopt the Inclusion Rider for all productions, and wherever you have influence, promote the adoption of the inclusion rider.

3b

Fund anti-racist trainings for your organization, and fund independent Racial Justice Workplace & Organizational Audits of your organization. Commit to adopting specific recommendations from trainings and audits (such as pay equity and other anti-racist workplace policies and practices), and promote them across the industry in general.

3c

Disclose information about staff diversity in your organization, as well as reporting on equity and anti-racist workplace measures in your organization. Advocate for disclosure across all the organizations with which you are associated or have influence.

3d

Establish proactive recruitment, support, retention and training measures for Black people at all levels of your organization, including LGBTQIA+ Black people. Advocate for establishing those measures wherever you have influence.

3e

Increase the number of Black people in leadership in your organization: board members, executives and senior leaders. True diversity must include increasing the number of people with greenlighting, budgeting and hiring authority, as well as authority throughout the production or management process. Advocate for hiring and promoting Black people wherever you have influence — that includes hiring Black talent for projects beyond those specifically focused on Black stories or issues.

3f

Increase the number of Black vendors and contractors that your organization uses for industry-related services and projects, especially for industry sectors that have traditionally excluded Black people.

4a

Contract with Black-owned and Black-led businesses, and encourage your organization and others to maintain a roster of local Black businesses.

4b

Partner with brands that are in alignment with anti-racist social justice values, and invested in supporting Black communities.

4c

Commit to supporting programs and community initiatives that elevate, support and empower Black communities.

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